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Why aren’t more companies using LinkedIn Sponsored Updates to retain and...
As we’re all painfully aware by now, Facebook has morphed into a complete pay-for-play platform thanks to the prevalence of “sponsored posts.” But LinkedIn? That’s a different story. “Sponsored...
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The challenges of helping C-level executives communicate with rank-and-file...
A few weeks ago, Josh Bernoff made a post that talked about a recent communication from Satya Nadella, Microsoft’s CEO, to employees about a recent series of layoffs. If you read Bernoff’s blog with...
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Amazon case study: Should rank-and-file employees be speaking on behalf of...
Last Saturday, you may have read the scathing New York Times piece on Amazon’s culture. Huge story. Huge media buzz. Huge legs on social media. Numerous follow-up stories were written. Facebook was...
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What are the *real* incentives for employees to advocate for your brand on...
I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and...
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Why can’t corporate intranets just die already?
My internal and employee comms friends aren’t going to like this post. Not one bit. But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. You...
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Thanks to social media the chasm between the C-suite and employees has never...
A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in...
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Why communicators should be paying more attention to Glassdoor
When you hear the name “Glassdoor“, what comes to mind? Employee reviews. Unfiltered opinions on a particular employer. Where you go to research a job before you accept it. Right? But, truth be told,...
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4 simple reasons the mobile newsfeed is the future of employee communications
In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. Take Nissan, for example....
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Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of...
Make no mistake about it: Edelman’s Trust Barometer is a fantastic resource each year. I love it. It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations...
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Rethinking how to introduce a new CEO to employees
In case you haven’t been reading the Star Tribune business section lately, there’s been a rash of CEO turnover in town. General Mills has a new CEO. US Bank has a new CEO. Patterson Dental (client)...
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